Why is it that the letting industry has always been regarded as the poor relation of sales? In our opinion, too many agents continue to treat their lettings properties as low-value instructions, with minimal portal descriptions, poor photography, and no floorplans or walk-through/video tours. Yet properties for sale appear to be given a much higher status and service levels. 

The reason for this may be that because rental properties have historically tended to turn round much more quickly than properties for sale, there has apparently been no reason to make any kind of special effort in marketing the property to attract the right tenant. 

But we take a different view. As renting becomes as much mainstream as property ownership, so we take a pride in every house and flat we are instructed to let on behalf of our highly valued landlord clients. We see ourselves as much as investment managers as we do letting agents. By adopting this approach wonderful things can happen! Primarily – we attract more tenants, hence greater choice for our landlord clients, and more choice of tenant often means a higher rent.  

Our role is to secure a (usually) long-term tenant who reliably pays a good amount of rent whilst cherishing the property as if it were their own. We are best able to attract this type of tenant when we promote the property with kid gloves. We also establish great relationships with our lovely tenants, which means they are highly cooperative when it comes to liaising with them over future tenant viewings once their tenancy comes to an end. 

Our aim is to become Barnet's leading letting agency by treating every landlord, tenant and property pride and the respect they deserve. With rents running at a record high, isn’t it time our industry set some new benchmarks here? We’d like to think we’re playing our part!  

Why not put us to the test in this - you might be pleasantly surprised! 

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